Friday, 27/4/2018 | 4:52 UTC+0
  • Retailing & Social Media: Facebook still most popular

    Here at OSM we’ve reported many times on the growing use of social media marketing and businesses using social media to promote their brands. Recently we’ve reported that some U.K. businesses though, have been slow to use social media, and also about some Facebook Apps to improve business productivity.

    We’ve also taken a look at sites that benefit most from social media marketing. Now our attention has been drawn to a report by PRWeb over on Yahoo which looks at the growing acceptance and usage of retail brands on social networking sites. It reports that some retailers have more than doubled their following using social media sites during the last 6 months alone.

    A study from eDigital Research tells us that the most popular social media site used by retailers to push their brands online, is Facebook and amazingly one brand, Topshop now has over 1 million customers following its news on Facebook. It seems that fashion retailers are still predominant across social media sites, over other retail categories. On Facebook the top 5 spots for retailers are Topshop, River Island, New Look, Next and Amazon, in that order, with only Amazon not being a fashion retailer.

    For information on Twitter and retailers and further details of retailing and social media presence check out the full article on the Yahoo link above. For more on the future of retailing and social media you may like to look at an article on HitSearch by Andrew Redfern, which looks into the Facebook usage of Asos. What are your thoughts on the growing uptake of retailers engaging in social media? Why not let us know with your comments.

    Achieving Financial Goals Using Internet Marketing

    Internet marketing is something that you should consider if you are looking to establish an online business presence. This article will give you tips to create your own techniques to begin marketing online.

    Site wide links are links that are placed on each page of your website. A lot of webmasters place these links at the base of their webpages so that they are easily accessible. This is how you should go about letting every customer know about the information you want them to see! Include a menu of organized links so visitors can easily navigate around your site. Menus need to direct your visitors in an organized, cohesive, and logical manner.

    When writing out an HTML code, it is necessary that you keep in mind the aspects of your site that your visitors do not see. A meta tag is an excellent example. These tags are the first thing a search engine uses to determine the nature of a website. Focus on meta tags that are relevant to your content, and then add alternative tags to help to bring readers to the site. Choose meta tags that are relevant and will be used by your target customers and potential clients. Take care to not overuse meta tags. Your best bet? If you are not sure if you should use a keyword as a meta tag, then don’t.

    HTML tags, or “H tags,” are used to show the importance of some textual elements on a website. A bold tag is often used to highlight text that is most relevant or that needs to be focused on. Including these keywords in the title of your webpage and linking them to informational paragraphs is very useful. The bold font that is produced by this tag makes it much easier for people to find the text that they are seeking. It will be able to help search engines to know what the important content of your website is. The titles should include keywords to get the most of them.

    You should always be looking to implement novel marketing ideas. Sticking to the basics is all well and good, but there are other techniques that can bump your revenue up a bit. You can never be too sure if a certain video could be the next big thing in the internet. When people like what they see, they share it with their friends. Before you know it, everyone has seen your video and knows who you are. When things go viral, they do not usually stick around for very long. However, that does not mean you cannot benefit from it while it does last. You should always be trying something new, funny, different and exciting, as you never know what will take off. Post content to social media sites, such as YouTube or Facebook. Duplicating viral videos is possible. When you take a moment to learn about what the essential factors are of a video going viral, it is possible for you to have one posted that will do the same.

    It is not possible for this article to quickly cover the plethora of Internet marketing strategies available to you. Don’t be afraid to not only use these ideas, but also come up with your own to develop a successful marketing campaign.…

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